Swiss Winter Village: Skiing Among Milan’s Skyscrapers with Neveplast

From November 7th to 17th, Milan hosted the second edition of the Swiss Winter Village in the Porta Nuova district. Organized by Switzerland Tourism, the initiative offered a preview of the Swiss winter experience with skiing, Christmas markets, and snow activities. The main attraction was the Neveplast ski slope set up in Piazza Gae Aulenti, where adults and children had the opportunity to ski among the city’s skyscrapers under the expert guidance of instructors from the Swiss Ski School. Alongside the ski slope, a fun tubing track, also designed by Neveplast, allowed families to enjoy the thrill of sliding, just like on snow.

Olmo Balini, Sales Manager at Neveplast, commented:

“We are very proud to have participated again this year in the second edition of the Swiss Winter Village. Thanks to Switzerland Tourism’s initiative, the magic of snow, skiing, and the pure fun typical of Swiss mountains arrived in the heart of Milan, transforming Piazza Gae Aulenti into a unique and unforgettable experience. We love this project because it perfectly embodies Neveplast’s mission: bringing snow to the city and offering everyone the chance to experience skiing in an urban context, before enjoying the full experience in the mountains on natural snow.”

The Neveplast slope was dedicated to promoting San Bernardino Swiss Alps, an Alpine destination just two hours from Milan. This area is currently the focus of an ambitious development project that includes new hotels, housing, and sports and wellness infrastructure.

The ski lessons, led by instructors from the historic Swiss Ski School – active since 1932 and renowned for its professionalism and passion – were a great success. Morning sessions were reserved for school groups, while in the afternoons and on weekends, both adults and children had the chance to try skiing for the first time or improve their technique with expert guidance. The lessons, organized in groups of up to 10 participants, and the equipment rental were entirely free and available by reservation, subject to availability.

“We offer children the opportunity to experience skiing for the first time,” said Christina Glaeser, emphasizing the educational value of the initiative.

A 360° Project to Discover Switzerland

“We involved not only tourist destinations but also companies from various sectors to fully represent the territory and the unique characteristics of Switzerland,” added Christina Glaeser. A key element of the initiative was the commitment to showcasing local culture and promoting regional products, in line with the principles of Swisstainable, Switzerland Tourism’s sustainable approach.

The Swiss Winter Village confirms itself as an unmissable event for those wishing to immerse themselves in the unique atmosphere of the Swiss Alps, even in the heart of Milan.