Neveplast Debuts in China with First Year-Round Ski Slope at White Deer Studio Amusement Park

Cutting-Edge Italian Neveplast technology transforms Bailuyuan into an All-Season Ski Destination

White Deer Studio Amusement Park, 40km east to Xi’an, the home of the world famous Terra-Cotta Warriors, opened its new year-round Neveplast ski slope officially to the public on September 15, 2024.

Mr. Li Longan, the GM of White Deer Studio Park said.

“With the objective to fully capitalize on our rental ski equipment and our ski instructors, and to meet the local ski learning demand, we decided to upgrade our slope into a year-round ski slope. We selected Neveplast as our supplier partner after it beat other suppliers through the stringent bidding process. After the installation of the Neveplast slope, we find that the performance of Neveplast slope exceeds our expectation so we are very satisfied with Neveplast products.”

The grand opening of the Four Seasons Ski Resort at Bailuyuan Film and Television City marked a significant milestone in the development of this area. This is a major innovation not only for the Amusement Park but also for the entire winter sports movement in China. The event, attended by key local authorities, ski enthusiasts, and major media, highlighted the resort's collaboration with Neveplast, a renowned Italian company, the world leader in the year-round ski slope industry.

Characteristics of the Neveplast Ski Slope

The Neveplast ski slope is 150 meters long and 42 meters wide, providing a skiable surface of 7,000 square meters, and is served by a conveyor belt. The area is located right next to Bailuyuan Studios, a sort of Movieland where numerous successful films and TV series, including White Deer Plain, are filmed.

The ski project developed by Neveplast was not built from scratch but involved an innovative enhancement of a pre-existing natural slope. In the past, the ski slope was only accessible during the winter months, generally from December to February, as it relied exclusively on natural snow. With the installation of Neveplast technology, the ski area has become usable year-round.

Neveplast was installed directly on the pre-existing natural  ski slope serving a dual purpose. During the winter, when it snows, skiers can ski on the natural snow that accumulates on top of the Neveplast surface. However, if the amount of snow is insufficient, skiing can be done directly on Neveplast, ensuring uninterrupted operation. This system provides a significant advantage for the resort, eliminating the risk of early closures or shortened seasons due to a lack of snow.

During the other seasons, from spring until late autumn, even in the summer months, in the absence of natural snow, skiers can continue to enjoy the slope thanks to the Neveplast surface. This allows winter sports enthusiasts to continue skiing even during warmer weather, providing a continuous and safe experience throughout the year.

Made in Italy

The Neveplast ski slope has been met with great enthusiasm, recognized as a world-class attraction that further enriches the historical and cinematic heritage of the area. In China, Made in Italy is particularly appreciated, and Neveplast represents a prime example of Italian excellence. Thanks to the quality and innovation of its products, deeply rooted in Italian design and engineering, Neveplast has distinguished itself in the global market, offering cutting-edge solutions that guarantee an unparalleled skiing experience.

The flexibility of this project, which combines natural snow with Neveplast technology, not only extends the skiing season but also optimizes natural resources, ensuring skiing is always available. With this innovation, the Four Seasons Ski Resort positions itself as a cutting-edge ski destination, offering a comprehensive and sustainable experience that attracts a wide range of skiers year-round.

In addition to being a film production center, the park offers a wide range of activities for adults and children, making it an ideal destination for families and visitors of all ages. Among the most popular attractions are eco-friendly entertainment areas, zones dedicated to children, and, of course, the ski slope, perfect for winter sports lovers looking to have fun surrounded by a unique landscape.