MINITUBBY EVO: the big new attraction at the Enchanted Village at Jordan’s Furniture in Avon

MINITUBBY EVO is the big new attraction at the Enchanted Village at Jordan’s Furniture in Avon, Massachusetts. After a year off due to the pandemic, Jordan’s Furniture, the famous furniture center in Avon, Massachusetts, has brought back the Enchanted Village, the legendary enchanted village that has been a must-see for New Englanders since the 1960s. The standout addition to this edition is the MiniTubby Evo, featuring three parallel lanes mounted on a metal structure, each approximately 20 meters long. Thanks to the integrated lighting system, characteristic of the Evo range, families visiting the mall could slide down on the colorful snow tubes even during evening hours, until closing time.

In addition to Neveplast's MiniTubby, this year's visit to the Enchanted Village offered an unforgettable experience for the whole family. The traditional indoor skating rink, the 4D Polar Express ride, and the historic collection of vintage animated figurines and holiday scene displays were all part of the attraction. This collection, created in the 1960s, was purchased at auction by Jordan’s Furniture and restored to its former glory.

The Enchanted Village: A Historical Overview

In 1958, the Jordan Marsh Company commissioned a Bavarian toy maker to create 28 holiday scenes fully decorated with 250 "magically" animated characters, hence the name Enchanted Village.

The Enchanted Village, a classic Christmas display full of lights, classic holiday scenes in the city, and even Santa Claus himself, found a permanent home at Jordan’s Furniture in Avon after decades in Boston, preserving the cherished tradition.

History of the Enchanted Village

The Enchanted Village began as a massive window display that occupied almost an entire floor of Jordan Marsh (unrelated to Jordan’s Furniture) at Downtown Crossing. Jordan Marsh closed the display in 1972 but revived it in 1990. In 1996, after filing for bankruptcy, the chain was converted into Macy’s, which inherited the Downtown Crossing location and discontinued the Enchanted Village. However, the display continued, moving to City Hall Plaza in the late '90s and then to the Hynes Convention Center in 2003.

It remained there until 2006. In 2009, after the city claimed it could no longer afford to sponsor the event, the components were auctioned and sold to Jordan’s Furniture, which debuted them in its Avon store in 2010.